Top 10 Highest Earning Influencers in Kenya 2026
Kenya has several influencers who have become famous and grown a huge number of followers across their social media platforms. They include musicians, comedians, actors, and several others with great talents. If you open your phone and scroll, you will notice Kenya is full of good creators, especially among this generation, Gen Z. Their content is of top-notch quality.
Over the years, there have been celebrities who have dominated the internet space through their consistency in what they are doing. Because of this, they are always securing deals with many companies in Kenya that pay them millions to market their brands. This does not come easy, however. They have been working hard, facing challenges, but never quitting. A good example is comedian Eric Omondi. Despite his brother’s death, he has continued to build himself.
Below is the list of top influencers in Kenya by 2026.
1. Eric Omondi
He always refers to himself as the President of Comedy in Africa, and he has proved it. Within East Africa, he is ranked as one of the best. He is really a funny guy. He started this at a young age and even worked on the Churchill Show, which was aired on national television, NTV.
Eric Omondi is not only a comedian; he is multi-talented, which is why he keeps getting deals with multiple companies. Many want to work with him. He is a good musician, MC, and in other words, “politician-like.” Through his activist work, he has always had a voice for the challenges facing Kenyans and is always ready to speak against the wrongdoing of politicians. At some point, he was arrested and jailed.
Currently, he is running his program called “Team Sisi Kwa Sisi.” This is for Kenyans who have faced difficulties such as death, gender violence, disasters like floods, homelessness, and other challenges to help Kenyans.
A recent report reveals that he is currently the highest-earning content creator after securing marketing deals worth KSh 57 million. His Instagram has 5 million followers, Facebook has 3.5 million followers, and TikTok has 1.1 million.
His net worth is approximately Ksh 500 million.
2. Amber Ray
She is one of the most elegant women in Kenya. She has built a brand that is now recognized. Amber Ray is a model who loves fashion and beauty. She also loves cooking and always posts good video content while cooking, and from this, she often partners with companies like Royco and other Unga brands.
She is a bold lady who, despite online criticism, always chooses to do what she loves. She is married to Rapudo, and the two usually support each other.
Occasionally, Amber Ray is paid by top clubs in Kenya to host. Per appearance, she is paid around Ksh 100,000. She is a good dancer and entertainer.
Her content earnings, as per reports, are KSh 44 million, and her net worth is KSh 350 million.
3. Dem Wa FB
She is a lady from Kayole. She gained fame after she met YouTuber Oga Obina. Rumours went that they are dating. From there, she became well known and started receiving brand deals, including Safaricom and Khetias Supermarket. She has so far built her mum a dream house and bought herself a house.
Her earnings from marketing deals are Ksh 35 million, and her net worth is around Ksh 60 million.
4. Jaymo Decin
He is currently one of the best comedians in Kenya, known for mimicry and portraying the character of other celebrities with the help of Geometric Barber, who shapes his hair and beard to make him look like the real character. He is just 20 years old.
His comedic skits have received high engagement, and Kenyans really love them. In 2025, he won the Comedian of the Year award at the Pulse Awards. His creativity has been applauded even by world hip-hop stars like Snoop Dogg.
His marketing earnings as per 2026 reports are Ksh 25 million, and his net worth is around Ksh 30 million. He has worked with many brands for iPhones, fashion clothes, hotels, and top clubs.
5. Tom Daktari
Tom Daktari, whose real name is Andrew Wambua Mboya, became popular from his online character Mwalimu Tom. He is a 29-year-old born in Kathiani, Machakos County.
His career surged during the COVID-19 pandemic through viral TikTok skits. He previously auditioned for the Churchill Show but faced early rejection before finding success independently.
His total marketing deal earnings from the companies he has worked with are KSh 25 million.
6. Crazy Kennar
Crazy Kennar, who refers to himself as “The Content Cartel,” real name Kennedy Odhiambo, is arguably Kenya’s most successful digital comedy creator. Known for his “Tales of the Crazy Kennar” series, he focuses on relatable everyday struggles and mental health awareness with the mission to “make the world a happier place.”
He is 27 years old as of April 2026 (born November 25, 1998).
He holds a degree in Actuarial Science from JKUAT. In early 2024, he moved to South Africa to study film at the AFDA School for the Creative Economy.
He is in a long-term relationship with Natalie Asewe. The couple welcomed a baby girl in August 2025.
He has a huge following on social media: Instagram, 2 million followers, Facebook, 1.4 million, and TikTok, 2.1 million.
His comedy is always on another level and unique, trying to portray real life in Africa.
Other lists include:
7. Awinja Nyamwalo – 22 Million – Acting & Comedy
8. Bahati – 20 Million – Music & Reality TV
9. Njugush – 20 Million – Comedy
10. Pascal Tokodi – 16 Million – Acting & Music
